Developing the Hanoi food travel map (Photo: VNA)
VTV.vn – Hanoi has been listed among the 25 best tourist destinations for food lovers in the world as voted by Tripadvisor readers.
While Vietnam is praised by many international tourists as the kitchen of the world, Hanoi is the typical representative and features many special dishes that have been applauded by famous international media channels, such as ‘pho’ (noodles with beef or chicken), ‘bun cha‘ (rice noodles with grilled pork), ‘bun rieu’ (noodle with freshwater crab), ‘banh tom’ (deep fried shrimp pancakes), and ‘cha ruoi’ (sandworm omelette).
As a major cultural centre of the country, Hanoi is home to an array of delicious dishes, many of which have been named after their associated places in the city, including West Lake shrimp pancakes, Quan Ganh Street round glutinous cakes, Vong Village young sticky rice, Uoc Le Village pork sausage, Bat Dan Street stir fried noodles with beef and vegetables, Trang Tien Street ice cream, Thanh Tri Ward steamed rice rolls, and Hang Manh Street rice noodles with grilled pork.
As such, a gourmet can easily find the right addresses to enjoy the authentic taste of the dish that the place is famous for. This fact has led to the suggestion of building a food travel map in Hanoi.
The food travel map needs to provide detailed suggestions and instructions about the typical dishes of the capital and where to eat them. These are not only practical suggestions for domestic and international tourists to explore Hanoi’s cuisine but also to contribute to advertising the interesting dining experiences and excellent cuisine of Hanoi to travellers.
A study of the World Food Tourism Association (WFTA) has revealed that up to 81 percent of international visitors want to explore the local cuisine at their destinations and are willing to spend an average of 25 percent of their travel budget on food.
Up to 81 percent of international visitors want to explore the local cuisine at their destinations (Photo: hanoimoi.com.vn)
The appeal of a destination’s cuisine plays a crucial role in attracting tourists and encouraging them to spend more during their visit. By showcasing the allure of Hanoi’s food scene, a food travel map could serve as a powerful marketing tool to draw more visitors to the capital, especially since Vietnam officially reopened international tourism on March 15.
Experts suggest that Hanoi’s food travel map should be created with input from culinary societies and experts, ensuring it includes the most accurate and comprehensive recommendations for the city’s signature dishes and dining spots. To reach a broader audience, the map should be available in multiple languages, catering to food lovers from various markets.
While culinary tourism has garnered some attention from travel agencies, Hanoi’s cuisine has largely been introduced through food festivals and events rather than being promoted as a tourism product on its own.
Once completed, the map would serve as a foundation for travel companies to design new tours that link the destination with its culinary offerings. These tours could include insight into ingredient selection, cooking techniques, and the cultural stories behind the dishes to captivate food travelers.
Culinary tourism is a promising area for expanding Hanoi’s tourism. In addition to creating a printed food map, developing a digital version would allow food travelers to share photos, feedback, and reviews. This approach could transform visitors into ambassadors of Hanoi’s cuisine, further promoting the city and attracting more tourists from both within Vietnam and abroad.
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